Here are some words of advice from fellow Massachusetts native Peter Guber (film and television producer) heard this morning via a conference call with other media-interested people.
Peter’s photo is from the website news.yahoo.com
Story is the cake, not the icing.
Impatient, not imprudent.
What’s in it for them?
Audience-centric.
Aim to heart, not wallet.Be thoughtful about what you want.
Face-to-face.
Online is an audience of one, a million times over.
Have to be the audience you want to touch.
Enjoy the front row seat to your own drama.
Peter’s photo is from the website news.yahoo.com
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