Hello, It’s Peter Guber On The Line!

Here are some words of advice from fellow Massachusetts native Peter Guber (film and television producer) heard this morning via a conference call with other media-interested people.

Story is the cake, not the icing.

Impatient, not imprudent.

What’s in it for them?

Audience-centric.

Aim to heart, not wallet.

Be thoughtful about what you want.

Face-to-face.

Online is an audience of one, a million times over.

Have to be the audience you want to touch.

Enjoy the front row seat to your own drama.

Peter’s photo is from the website news.yahoo.com